Sprinkles Cupcakes were an instant hit the minute the company opened their first store in Beverly Hills, California. Since then, only a handful of stores have followed, making these sweet treats extra desirable. And how could anyone resist those perfect little frosted gems, in perfect display classes, right in the heart of some of the most fabulous places in the US?
Recently, I started working right across the street from Sprinkles first location in Beverly Hills. As I walk from my parking structure to the office everyday, I oftentimes see 10-15 people waiting in line outside. A line for cupcakes? What? In order to keep the cupcakes fresh, the door must remained closed at all times (unless customers are entering or leaving, of course.) When one person leaves, the next anxious customer outside enters- A process that can take anywhere from 10 minutes to an hour depending on the day and time.
Many people may be visiting the bakery for the first time just to see what all the hype is about, but there are also locals visiting the establishment time and time again. The cupcakes are $3.25 each and the price decreases in small amounts once they are purchased in larger quantities. A full dozen cupcakes is $36, and no matter how many are ordered, they will come in a cute little box with a Sprinkles seal. The product is perfect for special occasions and or afternoon treats, but are they really worth it?
Many people give the actual cupcakes rave reviews, while others are not as impressed. Although the actual cupcake flavors are enjoyable, people have complained about the amount of frosting or other toppings ruining the overall treat. At $3.25 a pop, who wouldn’t expect perfection? Aside from all the cute cupcake accessories in the shops, there is one thing you won’t find- The nutritional information. The company claims that they have not done the proper research necessary to configure exact numbers and that people should think of the cupcake as a small indulgence. While searching the topic, I came across many different sources and other cupcake companies that reveled shocking numbers-500-1000 calories per cupcake!
These sweet little treats are a great splurge every now and again, but people who frequent the bakery may be at risk. I'd think the line alone would stray people away considering they could bake their own 24 cupcakes in that time (And for about $60 cheaper too) but people are faithful to those miniature baked goods! Now, customers in the Los Angeles area can find the Sprinkles mobile cupcake van to grab a little sugar on the go. The location of the van is revealed everyday via Twitter-Clever, right? You can even rent the van for a $2000 minimum for your upcoming event! All of that just for cupcakes? Crazy! Many other companies have also started to profit from the cupcake craze making them more available in local communities. Probably also making Jenny Craig enrollment go up as well!
To answer the real answer: A single Sprinkles Cupcake is worth every penny when you have the occasional sweet tooth (And by occasional, I mean maybe once every 2 months!) Anyone who wants to keep their figure skinny, and their wallet fat should definitely stay away.
